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Article: New York, New York.(Briefs)(sales of Time Inc.)(appointment of Roger Ailes in Fox News Network L.L.C.)
- Article from:
- Crain's New York Business
- Article date:
- August 8, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: edited by Valerie Block
All You starts slow
Time inc.'s All You, sold exclusively in Wal-Mart Stores, is evidently not all that. The low-priced newsstand title, which launched in September, has been falling short of its guaranteed monthly circulation of 500,000 copies, the company confirmed last week.
Because of the slow sales, Time has delayed the title's rollout to other newsstand operators till at least the end of 2006, instead of January as planned. "We're learning how to build a brand within a retail environment,'' says All You Publisher Diane Oshin. The publication is trying to imitate the success of such newsstand-only titles as ...