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Article: Yahoo!'s personality crisis; Internet business strategy.(Company Profile)
- Article from:
- The Economist (US)
- Article date:
- August 13, 2005
CopyrightCOPYRIGHT 2005 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Yahoo! is doing so many different things that it may have neglected to figure out what it wants to be
STUDENTS from Harvard Business School and MIT's Sloan School of Management were recently invited to play a "war game" between the big four internet portals--Yahoo!, Google, Time Warner's AOL, and Microsoft's MSN. The organiser, Fuld & Company, a consultancy, split the students into teams, which began by delivering a brutally honest analysis of each firm's position and then did battle. Yahoo!, its team thought, is in essence a smorgasbord. "I don't have to be the best at everything; I just have to be good enough for you," said the team's presenter. Google's team, ...