Magazine article from our research archive:
|
|
Yahoo!'s personality crisis; Internet business strategy.(Company Profile)
- Article from:
-
The Economist (US)
- Article date:
-
August 13, 2005
|
Copyright informationCOPYRIGHT 2005 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Yahoo! is doing so many different things that it may have neglected to figure out what it wants to be
STUDENTS from Harvard Business School and MIT's Sloan School of Management were recently invited to play a "war game" between the big four internet portals--Yahoo!, Google, Time Warner's AOL, and Microsoft's MSN. The organiser, Fuld & Company, a consultancy, split the students into teams, which began by delivering a brutally honest analysis of each firm's position and then did battle. Yahoo!, its team thought, is in essence a smorgasbord. "I don't have to be the best at everything; I just have to be good enough for you," said the team's presenter. Google's team, by ...
Related newspaper, magazine, and journal articles:
|
Yahoo strikes deal with Google
Deseret News (Salt Lake City);
June 13, 2008 ;
527 words
......Microsoft. "Abdicating search to Google puts Yahoo in an untenable strategic position...other companies, in addition to Yahoo and Google, will be able to sell ads to...reported, citing unnamed people. The Yahoo-Google agreement has a four-year initial...
|
|
Yahoo may be cooking up Google deal
Post-Tribune (IN);
April 10, 2008 ;
472 words
......broader Web-search deal between Google and Yahoo would face tough antitrust scrutiny...issued after markets closed, Yahoo said Google ads would adorn no more than...definitive agreement between Yahoo and Google would consolidate over 90 percent...
|
|
Congress Steps Up Questions On Google, Yahoo Ad Alliance
The Washington Post;
July 16, 2008 ;
583 words
......Lawmakers questioned executives from Google, Yahoo and Microsoft -- the biggest players...the search results provided by Google, Yahoo and Microsoft, make up one of the...improvement advice, told lawmakers that a Google/Yahoo partnership would let Yahoo grow...
|
|
Twist for Google: Savior of Yahoo
International Herald Tribune;
May 6, 2008 ;
700+ words
......announced its hostile bid for Yahoo, Google objected and raised the prospect...unconventional, use of its own checkbook. Google and Yahoo recently conducted a two-week...system, which is meant to rival Google. When Yahoo's own technology is good enough...
|
|
5 Reasons Why the Feds Won't Stop Google-Yahoo; This corporate...
U.S. News & World Report;
June 13, 2008 ;
490 words
......ads, where it is bigger than Google. Yahoo emphasizes that search advertising...software company's strength. 5) Google's dominant charm. Yahoo isn't giving up its search...An advertising deal between Yahoo and Google won't change that.
|
|
Yahoo tries to win back ground lost to Google
International Herald Tribune;
April 8, 2003 ;
288 words
......ceded to Google Inc.In 1999, Yahoo gave Google its first break, hiring it...plain and simple style of Google's. Moreover, Yahoo is trying to distinguish its...continue its partnership with Google, even though Yahoo bought Inktomi Corp., which...
|
|
Web-Search Firms Google, MSN, Yahoo Battle Anew for Internet Users'...
Knight Ridder/Tribune Business News;
March 4, 2004 ;
700+ words
......intrigue of a midday soap opera. Yahoo has jilted Google for Slurp, the Internet librarian...weapon that could push it past Google and Yahoo and into the hearts of millions...billion or more. In mid-February, Yahoo dismissed Google from most of its search duties...
|
|
Google vs. Yahoo: A case of different strokes
International Herald Tribune;
July 24, 2006 ;
700+ words
......battle for online loyalty between Google and Yahoo, the major players in Internet...search service, a distant No. 2 to Google. Yahoo has tried to keep the look and...in the position of the other.''Google and Yahoo are both pretty hip new media...
|
|
Google ad deal dissolves, clouds yahoo's future.(Business)
The Virginian Pilot;
November 6, 2008 ;
700+ words
......has changed. The collapse of the Google-Yahoo alliance could become a coup for...time and money trying to keep Google and Yahoo from coming together. The world...Sanford Litvack to review the case. Google and Yahoo responded with discussions of...
|
|
How Yahoo can catch Google: YANG'S CHALLENGE: BUILD ON STRENGTHS.
San Jose Mercury News (San Jose, CA);
June 20, 2007 ;
700+ words
......search, compared with 8 cents for Yahoo. Google makes more money because it...most prominent positions. Both Google and Yahoo make money only when someone...1 billion to $10.6 billion. Yahoo lost against Google. At the end of the day, that...
|
|
Google comes to the aid of Yahoo!
The Hindustan Times;
February 4, 2008 ;
700+ words
......familiar with the matter. Google Chief Executive Eric Schmidt called Yahoo! Inc. CEO Jerry Yang...outbid Microsoft, or by Yahoo! to remain independent. Google could potentially offer...search advertising to Google. Yahoo! executives had reportedly...
|
|
Google tries to initiate counter-bids for Yahoo to scupper Microsoft deal
The Independent - London;
February 5, 2008 ;
661 words
......being swallowed up by Microsoft. Google contacted Yahoo within hours of Microsoft's hostile...likely to be concerned about a Yahoo- Google alliance than they would be by...against more than 60 per cent for Google." Yahoo will this week follow up on what...
|
|
Yahoo reminds analysts it's playing to win Internet company responds to...
Oakland Tribune;
May 14, 2004 ;
661 words
......listings account for 88 percent of Yahoo's revenue. Google depending on advertising for...first-quarter revenue. Unlike Yahoo, Google until Thursday only sold text-bas...pages with lots of graphics. Yahoo gave Google credit for its leadership position...
|
|
Yahoo Splits with Google.
San Jose Mercury News (San Jose, California) (via Knight-Ridder/Tribune Business News);
February 19, 2004 ;
700+ words
......Michael Bazeley Feb. 19--The Google-Yahoo divorce is final. Yahoo said Wednesday...Why not just go straight to Google?' Yahoo has focused heavily on improving...emphasized its Web directory, Yahoo chose Google to provide its primary search...
|
|
Google gains $1B in Yahoo ad pact.(News)
Advertising Age;
June 16, 2008 ;
700+ words
......Generally bid prices are lower on Yahoo than on Google; once this program is implemented...affixed with Google-like prices. Yahoo and Google were careful to explain the...examine the joint venture between Google and Yahoo,'' said Sen. Herb Kohl, D-Wis...
|
See all results.
Or, try our
Advanced Search.
|