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Article: Are advertising agencies serious about hiring African-Americans?
- Article from:
- Black Enterprise
- Article date:
- March 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After several false starts in trying to diversify the industry, blacks are still woefully few in number.
The sounds and images of American advertising reflect the rhythms of black life.
Aaron Neville extols the virtues of cotton fabrics in his trademark New Orleans falsetto. Line-dancing California Raisins croon Motown take-offs. Bill Cosby, America's favorite Dad, shills for Jell-O with a repertoire of voices from the streets of Philadelphia. And Chicago Bulls star "Air" Jordan reaps millions from marketers who gamble that Nike-wearing, Gatorade-drinking American youth want to be like Mike.
But the picture behind the pictures shows an industry ...