|
|
Article: Talento Joias: marketing creativity; Terezinha Rodrigues, founder of Talento Joias, is not only one of Brazil's premier retail jewelers. She is a highly creative designer and marketer as well.(Retail Practices)
- Article from:
- JQ
- Article date:
- July 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
As if running five exclusive retail boutiques, raising a family, designing new collections, and non-stop personal visits to each of her stores throughout Brazil, were not enough, Terezinha Rodrigues also personally oversees much of her company's marketing efforts. Like the brand's dozens of award-winning designs, it is an area that certainly shows no lack of creativity. After all, how many people would think of selling fine jewelry at a cattle auction? But then, as Terezinha readily admits, this is no ordinary heifer sale. It is strictly a black-tie affair where the price tag for any given prize-winning bull can easily top a million dollars or more.
[ILLUSTRATION ...