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MBUSA Appoints Keogh to General Manager, Marketing Communications.

MONTVALE, N.J., Aug. 15 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today announced the appointment of Scott Keogh to the newly created position of general manager, marketing communications, effective immediately.

As general manager, marketing communications, Keogh will be responsible for developing Mercedes- Benz strategic communication plans, including positioning for the overall brand and individual product lines. He will have direct responsibility for national marketing communications, regional advertising as well as market research and strategy. Keogh will temporarily report directly to MBUSA President and CEO Paul ...

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