Article: Direct mail vs. e-mail: despite its proven track record, marketers were quick to abandon direct mail in the 1990s in favor of "e-mail blasting," but now, the migration is back to direct mail. This article offers tips on running a successful direct mail campaign.(Management & Marketing)

Article: Direct Mail Helps Increase In-Store Visits from ...
Business Wire;  February 7, 2005 ;     700+ words ... ... that 24 percent of adults who read direct mail have visited a store in the past ... prompted by receiving a retailer's direct mail piece (See Figure A). "With ... become more receptive to using direct mail to obtain this information, and ...

Article: Direct mail-an effective and growing media
GATFWORLD;  September 1, 2003 ;     700+ words ... ... members print materials specifically designed for direct mail pieces and many depend on direct mail printing for a sizable portion of their sales. GATF/PIA estimates that direct mail printing accounts for approximately $30 billion ...

Article: Direct mail: A little know-how pays big dividends
The Business Journal - Central New York;  September 14, 1998 ;     700+ words ... ... think that they can understand direct mail with just a simple grasp of the ... 350 names! Years later, my direct-mail colleagues and I laughed about ... with erroneous expectations from direct mail. To some marketing people, it ...

Article: Direct mail: a love/hate relationship. (Canadian ...
Direct Marketing;  October 1, 1991 ;     700+ words ... ... There were 13 billion pieces of direct mail distributed in Canada in 1990 and ... Canadian consumers like the fact that direct mail helps them to save money or to ... the "money saving" aspect of direct mail. Clearly related to what consumers ...

Article: Direct mail: still a reliable source for consumer ...
Audience Development;  March 1, 2009 ;     700+ words ... ... paper costs, one would think that direct mail would get put on the back burner ... publishers still, in fact, swear by direct mail as an important marketing tactic ... isn't) effecting their use of direct mail and what they're doing to better ...

Article: Direct Mail
Encyclopedia of Small Business;      700+ words ...Direct Mail Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms "direct mail" and "mail order" are often used interchangeably. The best way ...

Article: Direct mail? Get a horse!(real politics)
Campaigns & Elections;  May 1, 2007 ;     700+ words ... ... fans? Then you undoubtedly love direct mail. It is obsolete, useless, and ... time and money. E-mail, yes. Direct mail, no. [ILLUSTRATION OMITTED] With direct mail, you have to spend all your money ...