|
|
Digital: Clemenger BBDO Melbourne & Clemenger Fusion.
- Article from:
-
Australasian Business Intelligence
- Article date:
-
August 18, 2005
|
Copyright informationCOPYRIGHT 2005 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Aug 18, 2005 (Ad News - ABIX via COMTEX) -- A campaign created for MasterfoodsAustralasia has taken out the "digital" section of the 2005 Advertising Federation ofAustralia Effectiveness Awards. Thecampaign, which was created by Clemenger BBDO
Melbourne and Clemenger Fusion, was designedto lift sales of M&M chocolates and was basedon a competition with prize money of$A250,000. The contest, called "Money 4 Mates", could either be entered by theinternet or by text message. Shared entrieswere encouraged, as they gave the entrants
...