News wire article from our research archive:

Digital: Clemenger BBDO Melbourne & Clemenger Fusion.

Aug 18, 2005 (Ad News - ABIX via COMTEX) -- A campaign created for MasterfoodsAustralasia has taken out the "digital" section of the 2005 Advertising Federation ofAustralia Effectiveness Awards. Thecampaign, which was created by Clemenger BBDO

Melbourne and Clemenger Fusion, was designedto lift sales of M&M chocolates and was basedon a competition with prize money of$A250,000. The contest, called "Money 4 Mates", could either be entered by theinternet or by text message. Shared entrieswere encouraged, as they gave the entrants

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