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Article: Big draw: evening news can make money despite audience declines.(MONEY TALKS)
- Article from:
- Broadcasting & Cable
- Article date:
- August 15, 2005
- Author:
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The cold statistics of TV suggest that the replacements for the Big Three nightly news anchors may never enjoy their predecessors' stature because the evening newscasts aren't as vital as when Peter Jennings, Toro Brokaw and Dan Rather first took their anchor chairs.
Charlie Gibson and Elizabeth Vargas are expected to help fill the chair that has been left vacant by Jennings, at least temporarily. But the future of news is what is on the minds of network executives. And the question that's been kicking around the TV business for years--"Is the end of the evening newscast at hand?" seems to finally have an answer.
Yes, evening news audiences have plunged, ...