Article: Cartoon Network to give Dora the Explorer a run for money.

Byline: Scott Leith

Aug. 20--Cute little Dora the Explorer is one scary competitor.

Nevertheless, Cartoon Network is about to go up against her, along with some of Dora's equally tough animated TV friends, in a bid to get more preschool-age viewers.

Starting Monday morning, Cartoon Network launches a new block of kiddie TV. It's a change for the Atlanta-based unit of Turner Broadcasting, which has never made much of a grab for the littlest viewers before. The proof is clear in the ratings, where powerhouse Nickelodeon -- which airs "Dora the Explorer" and many other popular shows -- ranks far ahead of Cartoon Network and others in attracting ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!