|
|
Article: Maintaining the momentum: ground beef is one of the more popular meats. But a sustained marketing effort by retailers and suppliers still is needed as high beef prices and competition from other proteins threaten to impact sales.(merchandising ground beef)
- Article from:
- The National Provisioner's Meat & Deli Retailer
- Article date:
- July 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
It's the best of times for merchandisers of ground beef. The summer grilling season is again triggering a strong demand for grinds, which already account for about 33 percent of dollar and 40 percent of beef's pound sales.
Ground beef is attractive to shoppers because it is among the most affordable and convenient beef products, and can be used in many dishes--including hamburgers, Sloppy Joes, and tacos--as either an entree or ingredient.
Yet, this popularity does not alleviate the need for beef producers and retailers to continue to market ground beef to consumers, analysts say. Rising prices and the strong merchandising of other proteins, such as ...