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Article: Television: Angola to Zimbabwe.(Africa Channel)(Brief Article)
- Article from:
- Newsweek
- Article date:
- August 29, 2005
- Author:
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Byline: Nick Summers
When the Africa Channel launches on Sept. 1, network executives hope viewers will notice what's not being broadcast: images of HIV, famine, civil war and the other crises Americans usually associate with the continent. "We're not the Discovery Channel, either," says CEO James Makawa. "We're not dealing with animals here. We're dealing with lifestyle, travel, music, entertainment, showcasing a side of Africa that the Western world never sees."
The network, with offices in Los Angeles and Johannesburg, plans to rebroadcast shows written and produced by Africans, re-edited to include commercials for American viewers. The fare ...