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Article: Specialty coffee: when you're hot, you're hot! (Speciality Coffee Association of America report)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- January 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to a report recently published by the Specialty Coffee Association of America, titled, "Avenues for Growth: A 20-year Review of the U.S. Specialty Coffee Market," the forecast for sales of specialty coffee is "bullish." The trade organization projects that approximately $3 billion worth of specialty coffee will be sold for home consumption by 1999. Combined with the anticipated $1.5 billion in retail foodservice sales of specialty coffee beverages, the industry will approach a $5 billion retail business at the turn of the century. SCAA's projections indicate that the overall U.S. coffee market will show slight gains by the year 1999, with total coffee ...