Magazine article from our research archive:
|
|
Trade show success secrets.
- Article from:
-
Folio: the Magazine for Magazine Management
- Article date:
-
December 1, 1992
- Author:
-
|
Copyright informationCOPYRIGHT 1992 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Don't overlook the potential profit and natural synergy of a trade show when you're searching for new revenue streams.
In hot pursuit of new revenue streams, many trade publishers are considering additions to their traditional, paper-based editorial products. Fax publishing, CD-ROM, online services and 900 numbers are all under the microscope. But trade show sponsorship, a decidedly low-tech option, may hold the greatest promise in the search for a healthier bottom line.
Trade shows have a well-documented track record, have earned some publishers millions, and do not rely on a new--and perhaps transitory--technology. Although most shows are feeling some effect from our ...
Related newspaper, magazine, and journal articles:
|
Timing crucial to the success of a trade show.
Fairfield County Business Journal;
June 18, 1990 ;
700+ words
...Timing crucial to the success of a trade show One industry that is predicted to...business climate of the 1990s is the trade show and events field. Trade shows are...basis, he said. According to the Trade Show Bureau, regional trade shows have...
|
|
Trade show ROI: to make the most of your trade show dollar, plan ahead,...
Industrial Distribution;
February 1, 2004 ;
700+ words
...Deciding to attend a convention or trade show can be a difficult decision: there...Convention planners argue that a trade show is worth its weight in gold, however...things in life, you get out of a trade show what you put into it. [ILLUSTRATION...
|
|
Make trade show selling a success.
American Salesman;
April 1, 2004 ;
645 words
......is much more to participating in a trade show than just showing up at your booth...you do at the show. Look at your trade show sales plan as a three-part process...while you are planning your next trade show: Before the Show Assemble list invitations...
|
|
Tricks of the trade show
Automotive Body Repair News;
November 1, 1998 ;
700+ words
......for NACE '98: The top 7 mistakes of trade show-goers ... and how to avoid making them It's show time-trade show time, that is! Will your performance...a hit ... or a bomb? Of course, a trade show is more than a stage show. Your business...
|
|
Connections 2003: the ICS interview.(cleaning and restoration industry...
ICS Cleaning Specialist;
July 1, 2003 ;
700+ words
......the Connections 2003 Convention and Trade Show coming this October, much of which...of the Connections Convention and Trade Show, to get the straight story regarding...2003 is the national convention, trade show and cleaning college for the cleaning...
|
|
U.S. Air and Trade Show a Schmoozing Event for Aerospace Industry....
Knight Ridder/Tribune Business News;
July 24, 1994 ;
700+ words
......you walk in to the U.S Air & Trade show exhibit area, you can't help but...don't show up at the U.S. Air and Trade Show to sell stuff. You show up to schmooze...aircraft mechanics. When you go to a trade show you never know when it's going to...
|
|
Trade show tips.
Industrial Distribution;
November 1, 1997 ;
700+ words
...Make the most of your next trade show by setting goals and organizing your...you can achieve them Attending a trade show can be profitable for your company...them a reality. The well-organized trade show attendee could discover gold: new...
|
|
Get the most from your Trade Show experience.(Associate Member News)
Bulletin (Northwest Public Power Association);
January 1, 2005 ;
661 words
......amp; Operations Conference & Trade Show next April in Reno, Nev. Because...return on the investment of going to a trade show. The investment is more than just...exactly what you want to gain from the trade show. This can differ from show to show...
|
|
The August ASD/AMD Trade Show: can the past become the future?(Industry...
ANSOM (Army, Navy, Supplies, Outdoor Merchandise);
October 1, 2006 ;
553 words
...The August ASD/AMD Trade Show: can the past become the future...back to the beginning of the ASD Trade Show at the Dunes Hotel in Las Vegas...last six years, the August ASD/AMD Trade Show has progressively provided a dimishing...
|
|
The ins and outs of trade show selling.(Brief Article)
Supply House Times;
July 1, 2000 ;
700+ words
...Effective trade show selling, as well as networking, occurs...study published in the book Guerrilla Trade Show Selling, 91% of the 1,009 decision makers...advance. By properly researching prospective trade show demographics, the company can determine...
|
|
Networking the room: a trade show can overwhelm. Plant ahead for your...
American Drycleaner;
May 1, 2007 ;
652 words
......seems that every time you go to a trade show, you wind up getting sidetracked...time at Clean or any other upcoming trade show. DEFINE YOUR GOAL. Have a clear goal...you visit Clean '07 or any other trade show. Stay focused, be prepared, and you'...
|
|
TSE to Launch the Trade Show Executive I-Show with iCongo
Wireless News;
December 14, 2007 ;
537 words
......News 12-14-2007 TSE to Launch the Trade Show Executive I-Show with iCongo WIRELESS...NEWS-December 14, 2007-TSE to Launch the Trade Show Executive I-Show with iCongo (C)2007...a provider of online events, and Trade Show Executive magazine, a magazine for...
|
|
Business travelers soldier on; Compared with sept. 11, War in Iraq has...
B to B;
April 14, 2003 ;
572 words
......It affected the entire meeting and trade show industry.'' Friedmann, whose clients...the war with Iraq on the current trade show climate. But, she added, Sept. 11...often send 20 or more people to a trade show. While those numbers are down significantly...
|
|
THE TRENDY ALTERNATIVE; TO BE CONFIRMED TRADE SHOW MANAGES TO BE BOTH...
Daily News Record;
July 15, 2002 ;
645 words
......Confirmed is back. The trendy trade show that started in London's East...important niche in the U.S. trade show scene. I think the momentum is growing for the show, said designer Eunice Lee...that we're going. It's a small show and that helps a small designer...concept at To Be ...
|
|
Work That Trade Show, Baby!
Air Conditioning, Heating & Refrigeration News;
June 12, 2000 ;
700+ words
......stop and consider what goes on at a trade show, you might think that only the exhibitors...the time and expense of attending a trade show into an investment that pays ongoing...questions regarding attending an industry trade show. Foremost in your mind would be...
|
See all results.
Or, try our
Advanced Search.
|