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Article: Mobile Music Best Practices Assessed by Pyramid Research.
- Article from:
- Business Wire
- Article date:
- August 23, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CAMBRIDGE, Mass. -- During their first quarter of offering mobile music services, SK Telecom saw more than half a million mobile music subscriptions and KDDI's 3G ARPUs increased by nearly 40% says the new Pyramid Research report, "Get on Track with Mobile Music: Exploring Mobile Music Best Practices." Mobile music is promising for all stakeholders, but its success hinges on operators and content providers applying the right business models to increase mobile data usage and prevent illegal P2P sharing.
SK Telecom and KDDI have implemented two variations of the mobile music business model, each with some success; KDDI uses the traditional model of selling tracks ...