|
|
Article: New ''Warhol Factory X Levi's(R)'' Collection to Be Unveiled at MAGIC Tradeshow; Levi Strauss & Co. and The Andy Warhol Foundation for the Visual Arts Sign Licensing Agreement.
- Article from:
- Business Wire
- Article date:
- August 24, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
SAN FRANCISCO -- The Andy Warhol Foundation and Levi Strauss & Co. today announced they have entered into a licensing agreement in which the Levi's brand will direct the design and marketing of a super-premium collection of jeans, tops, sweaters and jackets for men and women under the name, "Warhol Factory X Levi's(R)." The Levi's(R) brand will be working in partnership with Division 11, who will manage the sales, execution and logistics of the program. The new collection will be exclusively available in the United States and Canada and will be unveiled to prospective retailers at the MAGIC tradeshow in Las Vegas, August 29-31, 2005.
The collection is designed to ...