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Article: Early Involvement Increases Marketing Effectiveness.
- Article from:
- PR Newswire
- Article date:
- August 25, 2005
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Copyright informationCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RESEARCH TRIANGLE PARK, N.C., Aug. 25 /PRNewswire/ -- A recent report produced by pharmaceutical analysts at Cutting Edge Information shows that the earlier thought leaders get involved in research and marketing activities, the more effective product promotion will be. The research says pharmaceutical companies should begin screening key opinion leaders as early as between Phases I and II. Survey data indicate 31 of companies begin there recruiting during Phase II, the time when clinical trial activities begin to take off.
Research shows that there has been a shift toward beginning even earlier since 2002. Cutting Edge Information's 2002 survey found that 49 of ...
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