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Sprint Nextel to use media to differentiate.

Byline: DAN MEYER

Bolstered by a relatively speedy and uneventful approval process and a new ticker symbol that began trading on the New York Stock Exchange last week, Sprint Nextel Corp. said it is in position to become a differentiated wireless provider focused on providing advanced services that customers will begin to expect from wireless companies.

"We are not going to be considered a telecom carrier. We are going to be considered a company that knows what media services are about, that knows how to take care of customers, and deliver applications that customers ought to expect into the future,'' said Sprint Nextel Chief Executive Officer Gary Forsee last week ...

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