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Energizing the industry: the prognosticating energy bar category is at it again, staying two steps ahead of the rest of the snack food industry in predicting and addressing consumer demand.(market watch: Energy Bars)

It happened with low-carb. It happened with the elimination of trans fat. And it's happening again.

Just when the snack food industry thought it had caught up in the race to identify consumer trends, the energy bar category is back to its old ways, predicting and fueling the next biggest trends, and staying two steps ahead of the pack in addressing them.

This is nothing unusual for energy bar manufacturers, whose healthful products have thrust their way into mainstream consumer demand and are simply not just for athletes anymore.

"Originally, energy bars were just for increased energy, packed with a lot of sugar," explains Matt Wiant. senior vice president and ...

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