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Article: Bart Simpson meets Bart Station.(Blink)(KBHK-TV's station domination campaign focuses on Bay Area Rapid Transit system Powell Street station)(Brief Article)
- Article from:
- TelevisionWeek
- Article date:
- August 22, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: DAISY WHITNEY
Talk about saturation advertising:
San Francisco UPN affiliate KBHK-TV has plastered one of the city's busiest and trendiest rail stations with logos and advertisements for its upcoming fall season. The Viacom-owned outlet is the only advertiser in the Powell Street station of the Bay Area Rapid Transit system for the duration of the so-called "station domination" campaign, running through Sept. 17. About 100,000 people pass through each day, many of whom are among the station's 18 to 34 target demo, said Steve Poitras, KBHK station manager. The station is ...