Press release article from our research archive:

With Consumers Not Yet Understanding CDHPs, the Insurance Carriers Who Do the Best Job of Communicating Will Have a Competitive Edge, According to New Research by GfK NOP.

NEW YORK, Aug. 29 /PRNewswire/ -- Both awareness and understanding of CDHPs (Consumer Directed Health Plans) remain low at this point, with consumers and employers not yet understanding the plans or how they work, according to new research by GfK NOP Financial. Conducted on behalf of companies in the healthcare industry, the new qualitative study shows there is skepticism around CDHPs and a lack of knowledge about what they are, why they are being offered, how plan designs differ and what they will mean for companies and their employees.

The findings suggest a growing need for strong educational and communications programs to help employers train their employees on the ...

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