Article: Research shows consumers choosing less salt.

New research from the Food Standards Agency (FSA) shows an upsurge in consumers making an effort to cut down how much salt they eat and changing their shopping behaviour.

Following the launch of the FSA's Sid the Slug salt campaign in September 2004, the Agency's tracking research is now showing a steady increase in the number of people recognising that they might have a problem with too much salt in their diet and are now trying to cut down.

Between August 2004 and January 2005: There has been a 32 per cent increase in people claiming to be making a special effort to cut down on salt. There has been a 31 per cent increase in those who look at labelling ...

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