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Article: Attention to quality is key factor to success in private label arena.
- Article from:
- Chain Drug Review
- Article date:
- November 16, 1992
CopyrightCOPYRIGHT 1992 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--During the past 15 years retailers' own private label brands have emerged as some of the hottest products on chain drug shelves, a trend that has helped push the private label business in the trade class to an estimated $15 billion in annual sales.
Brian Sharoff, president of the Private Label Manufacturers Association (PLMA), says that the current vitality of the category is a byproduct of the continuing evolution of retailing in the United States. He attributes the growth of the private label business to a combination of high-quality products, good packaging, aggressive promotions and corporate commitment.
In the ...