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Article: Playmates Toys Appointed Master Toy Licensee for Billion Dollar Strawberry Shortcake Franchise for 2006.
- Article from:
- PR Newswire
- Article date:
- August 29, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Launch to Be Supported With Massive Advertising and Promotional Campaigns
COSTA MESA, Calif., Aug. 29 /PRNewswire/ -- Joining a phenomenal lineup of more than 350 licensees worldwide, Playmates Toys announced today that it will launch an extensive array of brand new Strawberry Shortcake dolls and toys in 2006 as the brand's master toy licensee. First introduced in 1980 by the brand's owner/creator, American Greetings Corporation, Strawberry Shortcake became one of the biggest licensing programs of its time, generating more than $1 billion in retail sales between 1980 and 1985. American Greetings and exclusive worldwide licensing agent, DIC Entertainment, ...
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Article: Bandai America Propels Strawberry Shortcake to ...
PR Newswire;
June 9, 2003 ;
700+ words
... ... aisle. As master toy licensee for Strawberry Shortcake, Bandai America was one of the ... success with the Hello Kitty and Strawberry Shortcake doll lines, the company has also ... toy category." To date, the Strawberry Shortcake doll and toy line has been very ...
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