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Article: Against the odds: despite tough conditions, the top fmcg companies have managed to grow top-line sales through organic strategies.(cross market and sell through more channels)
- Article from:
- Grocer
- Article date:
- August 13, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's been a tough year for Global Food and Drink plc. But despite the many pressures, the world's leading fmcg companies have managed to grow their top-line sales, mainly through successful organic growth strategies.
The latest '50 FMCG Champions' survey from OC&C Strategy Consultants shows that organic sales grew by 4.6%, compared with growth of 4.1% last year, which helped to push total sales growth (including acquisitions) up 6.3% compared with a much weaker 2.1% growth rate in the last survey Luke Jensen, director of OC&C, says: "The consistent growth in the context of price pressure, and even deflation for grocery products, is impressive."
Of the ...