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Article: Automotive satellite radio market growth threatened.(Brief Article)
- Article from:
- Wireless Satellite and Broadcasting Newsletter
- Article date:
- August 1, 2005
CopyrightCOPYRIGHT 2005 Information Gatekeepers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marketing costs and potential new devices will hamper automotive take-up
New Strategy Analytics research, "In-vehicle Entertainment Systems Market 2004-2011," shows that automotive OEMs should be cautious about introducing satellite digital radio options, despite increasing adoption of satellite digital radio in the U.S.
There is an excellent automotive opportunity for in-vehicle satellite radio. Strategy Analytics expects the market for in-vehicle satellite digital radio in North America to increase from 5.2 million units in 2004 to 12.8 million units by 2011, in terms of shipments in the OE and aftermarket. XM announced it had exceeded 4.4 million ...