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Article: Clear winner: vodka's neutral qualities make it the perfect match for an array of mixers.(BEVERAGE)
- Article from:
- Restaurants & Institutions
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Vodka plays no favorites when it comes to being fixed up. Its neutral taste and chameleon-like qualities work well in a variety of profitable cocktails. The liquor answers guest requests for "something new" or a classic drink while giving operators license to create cocktails that use premium mixers.
Vodka continues to outpace its white-goods competition (rum and tequila) in popularity. Overall sales of spirits grew 3.8% in 2004 with imported vodkas leading the way in sales (16.1%) followed by rum (12.6%) and tequila (11.7%), according to the Washington, D.C.-based Distilled Spirits Council of the United States.
Customers are willing to pay more for ...