Article: Californians Receive Novel Opportunity to Boast Homegrown Pride; ``California Grown Gifts'' Online Store Now Open.

SACRAMENTO, Calif. -- Designed to tap into the unique California culture and lifestyle, the "California Grown Gifts" online store launched today featuring exclusive "California Grown" apparel, accessories and themed gift baskets. Accessible through a link at www.californiagrown.org, the online store provides consumers a great way to show their state pride and support California's agricultural industry.

"The 'California Grown' logo is very appealing to Californians not only because of its connection to agriculture, but also because it reflects their pride in being born or raised in this great state," said Scott Horsfall, chief executive officer, Buy California ...

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