Article: Radio big in Emmis' rotation.

Byline: Erika D. Smith

Aug. 30--Jeff Smulyan believes in radio, even if others have their doubts.

The chairman and chief executive of Emmis Communications Corp. is betting radio -- a medium invented in the 1800s and sucker-punched in the 21st century -- will carry the company into the future.

He wants radio to account for 70 percent of the company's revenue, up from the current 45 percent. The other 30 percent will come from an expanded magazine and book publishing division, as well as some international assets.

Television isn't in the picture.

Last week, the Indianapolis company sold nine of its 16 television stations for ...

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