Article: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.(PRODUCTION, INDUSTRY, COMMERCE)(Brief Article)(Book Review)

HF5415

2004-020857

1-59139-619-0

Blue ocean strategy; how to create uncontested market space and make the competition irrelevant.

Kim, W. Chan and Renee Mauborgne.

Harvard Bus. School Press, [c]2005

240 p.

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