Article: The New Sprint Opens for Business; Sprint Unveils to Customers Nationwide a New Way of Doing Business, Reversing the Trend in Wireless of ''Can't,'' ''Won't'' and ''No Way''.

NEW YORK -- Sprint (NYSE:S) opened for business today under a new brand, designed not only to increase the loyalty of its 40 million customers, but also to aggressively capture new customers by offering choice and flexibility. The resounding answer to virtually all of their questions will be, "Yes you can."

Launching with unequaled market presence, Sprint will reach customers in innovative new ways, with new advertising, new media, groundbreaking sponsorships, a transformation of more than 1,600 retail stores, and pricing plans that appeal to every segment of the consumer and business population.

"Today customers are being introduced to the new Sprint," ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!