|
|
Article: Shah Safari. (menswear manufacturer introduces Raw Edge, a new line of clothing) (Product Introduction) (Brief Article)
- Article from:
- Daily News Record
- Article date:
- March 24, 1993
- Author:
CopyrightCOPYRIGHT 1993 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Also looking to bring back its specialty store business is Shah Safari. In an effort to get back to the faster, more specialty-store-oriented young men's/contemporary market, the company introduced its new Raw Edge collection at the NAMSB Show. While the line uses the same design and merchandising staff as Shah Safari, the company is actively looking to give it its own separate identity. The new division is being headed up by Ronnie D'Souza who had been instrumental in the overseas production aspects of Shah Safari.
"The Shah Safari line is more of a mass market, basics line," said Diana Wendt, VP of creative/operations. ...
Related newspaper, magazine, and journal articles:
|
|
Article: Mall unveils 'Happy Feet' display.(Business)
Daily Herald (Arlington Heights, IL);
November 5, 2006 ;
700+ words
... ... Road collection is the latest brand from Shah Safari Inc. The upscale store is characterized ... Shah founded the company in 1975. Other Shah Safari brands include International News, Mecca, Raw Edge, Blue Guru and Etienne Ozeki. Now open ...
|
|