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Article: Magic bus: a new airline promises to fill up Brazil's skies by putting bus passengers into the air.(Brasil Rodo Aereo)(Company Profile)
- Article from:
- Revista Latin Trade
- Article date:
- August 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Freedom Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Conventional wisdom says airlines should try to sell tickets to frequent fliers--people with money who are used to air travel. Yet the newest competitor in Brazil's airline industry--Brasil Rodo-Aereo, known as BRA--is changing those rules. The carrier, whose name is a play on the Portuguese word for "bus company," has been growing like a weed since it came into existence in late 1999 by convincing bus passengers to make the switch and travel by air.
BRA's strategy was born from a simple observation by the Folegatti brothers, Humberto, a physicist by training, and Walter, an engineer. "We read a study that said 50 million Brazilian passengers take bus trips of ...