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Article: BABOLAT SEEKS TO SCORE WITH RODDICK.(Andy Roddick)(Brief Article)
- Article from:
- Footwear News
- Article date:
- August 29, 2005
- Author:
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Eric Newman
NEW YORK -- French tennis label Babolat has some major star power in its court as the brand preps for its stateside debut.
Tennis champ Andy Roddick, who will wear a Babolat sneaker during the U.S. Open, which begins today, has inked an endorsement contract set to begin in January 2006. As reported in Footwear News, Roddick ended his footwear deal with Reebok earlier this year.
"I was really excited when they said they were interested in making a shoe with me," Roddick told Footwear News during a press conference here last week. He added that his relationship with the brand started during his junior tennis career. "They ...