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Article: STAR POWER; J.R. UNITED AND TOWN & COUNTRY HAVE TAPPED A TALK SHOW HOST AND A CHEF TO HELP APPEAL TO THE HISPANIC MARKET.(J.R. United Industries Inc. to bank on Cristina Saralegui)(Wolverine World Wide Inc. Town and Country taps Zarela Martinez)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- August 29, 2005
- Author:
CopyrightCOPYRIGHT 2005 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Leticia Leizens
NEW YORK-J.R. United and Town & Country Living are both looking to tap into the growing Hispanic market with recent lines.
J.R. United is banking on the popularity of TV personality Cristina Saralegui, the Emmy Award-winning host of "El Show de Cristina," to influence consumers to buy bedding and bath products under her label.
J.R United joins the roster of other home furnishings companies that currently market the celebrity's brand to mostly specialty stores carrying furniture, rugs and decorative accessories. J.R. United is also the latest home textiles company to specifically target the growing Hispanic segment.
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