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Article: An Audi for the rest of us.(FEATURES)(WEEKEND)
- Article from:
- The Christian Science Monitor
- Article date:
- September 2, 2005
CopyrightCOPYRIGHT 2005 The Christian Science Publishing Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Clayton Collins
Good news for devotees of sport compacts - those tightly built cars that marry performance with back-seat utility: Audi just had a baby. And, baby, it screams for attention.
The innovators of Ingolstadt, Germany, have delivered the 2006 A3, a new, $25,000 version of a model long sold in Europe. Audi hopes to seed loyalty and lure entry-level US buyers up the marquee's chain - to the A4, A6, and (for future CEOs) that standard-setting luxury cruiser, the A8.
The A3 is based on the Volkswagen Golf platform, but evokes an upmarket, more refined GTI.
It also represents an important new component of Audi's US-market ...