|
|
Article: Gold glitters again; Trade group hires singer to promote the precious metal; young consumers are the target.(News)
- Article from:
- Crain's New York Business
- Article date:
- August 29, 2005
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Elisabeth Butler
joss stone will soon start singing the praises of gold jewelry. The World Gold Council has hired the 17-year-old blond rocker to convince her fans that yellow-gold necklaces and bangle bracelets are fashion must-haves.
Why the push? Yellow gold has fallen out of favor with younger consumers in recent years as more expensive platinum wedding rings and cheaper silver charm bracelets have caught their fancy.
Though gold sales have grown consistently over the decade, rising 4% last year to $17 billion, the new generation of jewelry buyers view the precious metal as quaint and old-fashioned. The Gold Council wants to change ...
Related newspaper, magazine, and journal articles:
|
|
Article: Gold, online style. (Fashion Facets).(World Gold ...
Jewelers Circular Keystone;
January 1, 2002 ;
700+ words
... ... addition to the World Gold Council's campaign to position ... in the rich shades of yellow gold, features an abundance ... coordinator for the World Gold Council, it is not an e-commerce ... designer." The World Gold Council plans a consumer push ...
|
|