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"Make it personal": one flavor doesn't fit all.(SOUND OFF: A Voice from the Industry Speaks Out)
- Article from:
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Photo Trade News
- Article date:
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August 1, 2005
- Author:
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Copyright informationCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Photo retailers have a huge opportunity to increase and create a market advantage with personalized photo novelties that are more palatable!
The days of stocking a shelf and expecting customers to be satisfied with vanilla choices are gone! Technology has armed consumers with new advantages for instant and unlimited creative digital options. So, the gift market has to rise to the occasion too!
American photo taking is getting serious. It is currently a $4 billion market. This year, U.S. consumers will buy about 25 million digital cameras, bringing market penetration to 55%, and then 81% in 2010, according to a report released in June by InfoTrends/ CAP Ventures Inc. ...
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