Article: Impression management in chat rooms: a grounded theory model.

Impression management, the process by which individuals attempt to control others' perceptions, is pervasive in social interaction (Leary, 1995; Leary & Kowalski, 1990). It may at times involve misrepresenting and presenting fronts that are deviant from one's "true self." Although misrepresentation can hold a pejorative connotation, it is sometimes necessary for smooth social interaction (Bromley, 1993). Misrepresentation is not only prevalent but can be an expectation in social interaction (Goffman, 1959).

Most impression management research focuses on face-to-face (FtF) interaction. However, impression management behaviors are not confined to FtF social ...

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