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Article: Visa and New England Patriots' Linemen Team up to Protect Tom Brady from Fraud; Visa Features Super Bowl Champions in National Television Spot to Highlight Ongoing Cardholder Security Efforts.
- Article from:
- Business Wire
- Article date:
- September 6, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Visa USA has teamed with two-time Super Bowl MVP, Tom Brady, and his New England Patriots offensive line, in a new national television commercial. The lighthearted spot educates and reassures consumers about how Visa constantly provides multiple layers of cardholder security to protect them from fraud and to provide them with assistance in the event of identity theft.
Visa's commercial, titled "Metaphors," will launch September 8th during the NFL season kickoff game, featuring the Oakland Raiders vs. New England Patriots on ABC.
"Metaphors," compares how the New England Patriots' offensive line provides a "pocket of protection" for Tom ...