Article: Retailers spending big to pull more shoppers.

Byline: Sukanya Jitpleecheep

Sep. 6--Retailers in the Ratchaprasong area of Bangkok are pouring one billion baht into improving shopping facilities and making the overall area more attractive in a bid to attract more tourists and shoppers. Of the total, about 100 million baht will be spent on customer service, public signs and transport, safety and cleanliness.

The initiative is being carried out by the Ratchaprasong Square Trade Association (RSTA), formed last year by three leading retailers in the area: Gaysorn, Amarin Plaza and the Maneeya group.

According to Chai Srivikorn, the RSTA president, the association would work with the Bangkok ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!