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Article: Double-DIN share gaining.(car audio market trend)(Brief Article)
- Article from:
- TWICE
- Article date:
- August 22, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Industry members agree the car audio market is moving away from the single-DIN standard to new double-DIN chasses. Retailers, however, are finding the rate of demand for Double DIN varies widely by region.
A quick TWICE poll found that retailers who market to more affluent areas, where customers are likely to drive newer cars, say the shift over to double DIN has been dramatic this year. Dealers in less affluent areas, say the shift is gradual.
According to CEA, 51 percent of cars in the United States will have double-DIN openings for 2005-2006. This figure is up from 31 percent in 1996 and 40 percent in 2000.
Harvey Wright, CEO of Auto-sound of ...