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Article: For Tour Edition, package is the premium. (packaging for Spalding and Evenflo Companies Inc. Spalding Sports Worldwide's golf balls)
- Article from:
- Packaging Digest
- Article date:
- September 1, 1992
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spalding packages its superpremium golf balls commensurate with their $25/dozen price. Heavy foil/paperboard produces elegant "keeper" pack.
Its maker, Spalding, calls Tour Edition "the most precise ball in golf." So it was only fitting that Tour Edition be marketed in a unique, very classy package.
So says Mark Grothe, product manager for golf balls with Spalding Sports Worldwide, Chicopee, Mass.
"With the help fo our touring professionals, we made some major improvements in our Tour Edition golf ball," he says. "We're confident we have the ball that all other golf balls will be judged against. So we wanted to set it apart by having a box ...