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Jim Beam(R) Bourbon Captures 210 Years of Authenticity in First-Ever National TV Ad Campaign.
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PR Newswire
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September 8, 2005
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Copyright informationCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'Change' Signals New Era for Jim Beam Bourbon Advertising
DEERFIELD, Ill., Sept. 8 /PRNewswire/ -- The world's number one selling bourbon, Jim Beam(R), this week launched its first-ever national television campaign. Entitled "Change," the :30 second spot captures 210 years of authenticity, integrity, and tradition. http://screeningroom.bbdo.com/jimbeam
The television commercial incorporates the positioning established by the print campaign "The Stuff Inside Matters Most," which debuted in 2004. It draws inspiration from the fact that a 210-year old recipe, handed down through seven generations of Beam family members, is still used today to make the world's #1 ...
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