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CISCO Most Advocated IT Brand According to GfK NOP Study -.
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PR Newswire
- Article date:
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September 8, 2005
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Copyright informationCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reveals Attitudes and Opinions of Key IT Decision Makers
NEW YORK, Sept. 8 /PRNewswire/ -- GfK NOP Technology announced today the results of the first study in its new Business-to-Business Advocacy Multiplier(TM) series. This study focuses on the IT sector. The findings showed Cisco Systems was the most advocated brand among five IT companies studied with 37 of respondents considered "Active Brand Advocates" while Dell was a close second with 33. Hewlett-Packard and IBM ranked third with each brand seeing 27 of respondents as Active Brand Advocates. Microsoft had the highest percentage of "Indifferent" customers at 26 as well as the lowest number of Active Brand ...
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