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Visual rhetoric in the curriculum: pedagogy for a multimodal workplace.
- Article from:
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Business Communication Quarterly
- Article date:
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September 1, 2005
- Author:
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Copyright informationCOPYRIGHT 2005 Association for Business Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A survey of BizCom listserv subscribers suggests that visual rhetoric receives relatively little attention within business communication curricula. Results indicate that programs typically do not require a coarse in visual rhetoric, and on average, 20 % or less of teaching in undergraduate courses is dedicated to visual communication. The findings suggest that business communication curricula may not adequately prepare students for the multimodal communication tasks they are likely to encounter in the workplace, particularly those tasks that rely on knowledge of visual rhetoric. Possible solutions include adding courses, integrating visual communication more deeply into ...
<10% () 10-20% () 21-30% () 31-40% () 41-50% ()> <10% of student work
10-20% of student work
21-30% of student work
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