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Writing at riverside health services: an ethnographic study in entrepreneurial communication.(FOCUS ON RESEARCH)
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Business Communication Quarterly
- Article date:
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September 1, 2005
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Copyright informationCOPYRIGHT 2005 Association for Business Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RESEARCHERS HAVE OFTEN limited their focus to professionals writing within their own discourse community. For example, Dautermann (1997) researched nurses writing a procedure manual, and Smart (1997) studied bankers writing for the banking community. Relatively few ethnographic projects have researched writing as a means and a requirement to interact with different and possibly conflicting communities. My dissertation project investigates the relationships that evolve when professional nurses who own a home health care agency write for multiple, conflicting corporate discourse communities, including their lawyers, management consultants, and marketing professionals.
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