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"Ordinary people do this": rhetorical examinations of novice Web design.(FOCUS ON RESEARCH)

EVEN AS WEBLOGS, content management systems, and other forms of automated Web posting and journals are changing the way people create and place content on the Web, new Web pages mushroom overnight. Many new Web designers produce Web pages that seem to ignore fundamental principles of "good design": full of colored backgrounds, animated pictures, multiple colors and styles of text, and little to no navigation or Web-based structure. Even in courses devoted to Web design, students still produce pages that lack unity, coherence and emphasis: "though they [students] seem to understand (and can critique) others' efforts, they're stymied when it's time for production. Few have the ...

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