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Assessing Organizational Communication: Strategic Communication Audits.(Book Review)
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Business Communication Quarterly
- Article date:
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September 1, 2005
- Author:
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Copyright informationCOPYRIGHT 2005 Association for Business Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Assessing Organizational Communication: Strategic Communication Audits
Cal W. Downs and Allyson D. Adrian. New York: Guildford, 2004. 292 pages.
THE COMMUNICATION AUDITING PROCESS, from rationale to guidance for preparing final reports, is covered in a clear and concise way in Assessing Organizational Communication. Grounded in several theoretical frameworks and supported by examples from the authors' consulting experience, this book is an excellent read for graduate students and business communication specialists alike.
The content of the book focuses on planning a communication audit, choosing areas to assess, teamwork, and auditing tools and techniques. Downs ...
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