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Article: Nutraceutical pasta: Barilla Plus Rotini with multi-grains, fiber and omega-3s moves pasta from just a starch to a food with excellent nutritional value.
- Article from:
- Food Processing
- Article date:
- August 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Putman Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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At the peak of low fat dieting, pasta was the key food stuff to consume. It was low in fat, easy to prepare and affordable. As diets shifted to low-carb, pasta fell out of favor.
The new Dietary Guidelines arrived just as low-carb dieting was on the decline. With the new guides came increased emphasis on (and growing consumer awareness of) grains, fiber and omega-3 fatty acids for heart health. Barilla has created a product with multi-grains, fiber, protein and omega-3s to entice the consumer to consider pasta again. The result is Barilla Plus Rotini.
Understanding the marketplace
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