|
|
Article: Pirelli looks forward ... at last. (Pirelli Tyre Holding N.V.) (Company Profile)
- Article from:
- European Rubber Journal
- Article date:
- March 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
MILAN---Pirelli Tyre Holding NV, attempting to reverse the inertia of the failed merger policy with Continental AG, has committed itself to an overhaul of the product range, rationalisation of manufacturing capacity, increased attention to the aftermarket, and continued investment in research and development.
The overriding priority, however, according to deputy chairman Carlo Banchieri, "is to carry out a full financial and economic recovery."
This would allow the firm to pursue necessary modernisation investments, attract new investors, and shore up employee confidence. Banchieri is confident the firm can recover its fiscal footing faster ...